Residential Property Development
Real Estate
Context: KW Residence is a boutique development designed to cater to a variety of tenants, including families, professionals, and individuals seeking modern, functional, and luxurious living spaces in an urban setting.
Problem: The challenge was to design and launch a multi-unit residential product that balances functionality, upscale and market appeal while optimizing space usage across different unit types to meet diverse tenant needs, maximizing the usage of land within the regulatory boundary of property development.
Role & Responsibilities
Product Manager - Chief Architect
Led the design and development of the KW Residence, ensuring alignment with market demand.
Conducted market analysis to determine optimal unit mix and amenities.
Created detailed architectural designs to maximize space efficiency and aesthetic appeal.
Managed cross-functional teams through construction, branding, and product launch.
Developed a marketing strategy targeting high-value tenants and investors.
The Approach (Process)
Research:
Conducted demographic studies to identify tenant needs, focusing on families, professionals, and individuals seeking premium living spaces.
Analyzed market trends to determine the demand for specific unit types and features.
Conducted market research to identify key features tenants and investors look for in property websites.
Benchmarked competitor websites to understand best practices in residential real estate web design.
Strategy:
Defined a product vision emphasizing flexibility, and community living.
Prioritized features such as open layouts, high-quality finishes, and amenities.
Defined the website’s goals:
Showcase the residence’s unique features and unit layouts.
Offer a seamless user experience for browsing and inquiries.
Act as a lead generation tool for potential tenants and investors.
Design & Development:
Designed an efficient mix of units:
Owner Unit: Spacious and exclusive for privacy and comfort.
Two 3-Bedroom, 3-Bathroom Units: Ideal for families.
1 Two-Bedroom, 1-Bathroom Unit: A perfect fit for young professionals or small families.
1 One-Bedroom, 1-Bathroom Unit: Tailored for singles or couples.
Mini Penthouse: A studio retreat with high-quality finishes and large open balcony for hosting friends and families.
Incorporated shared spaces such as a lobby, parking, and outdoor areas to enhance community living.
Create a clean, modern, and mobile-responsive website to generate inquiries.
The Solution (Key Features)
Property
Flexible Living Spaces:
A variety of unit configurations to meet diverse tenant needs.
Amenities:
High-quality finishes, modern appliances, and spacious layouts.
Efficient Use of Space:
Maximized usability in all units while maintaining an open and airy feel.
Website
Modern, Interactive Website:
Fully mobile-responsive design with fast load times.
High-quality images and plans showcasing the property’s layout and functionality.
Seamless User Journey:
Clear call-to-actions for booking viewings and making inquiries.
Integrated form submissions directly sent to the property management and sales team.
Brand Storytelling:
Pages highlighting KW Residence’s mission to deliver boutique urban living.
Power in Numbers
$ 3.6m
Project Value
5000+
Unique Visitors on 1st month of launch
80%
Inquiries into Viewings Conversion
Visuals & Artifacts
Reflection & Learnings
What Went Well:
The seamless integration of physical design and digital presence enhanced the property’s marketability.
The virtual tours and user-friendly website created strong engagement and boosted lead generation.
Challenges:
Aligning high-quality visuals with the development timeline to ensure the website showcased the property accurately.
Balancing information density and simplicity to avoid overwhelming users.
Lessons:
A modern, well-designed website is essential for creating a strong first impression for residential products.
Integrating tools like inquiry forms significantly increase leads.